Instagram has become the most powerful marketing tool available today. Business owners and professionals across various industries are finding creative ways to utilize the many features that social media giant offers. One in particular being the shoppable feature which turns Instagram into an e-commerce platform.

Instagram is currently used by 71% of brands and their ad revenue was close to $7 billion dollars in 2018.

Successful business owners understand the power of Instagram and have been using the platform to build their brand and connect with their audience.

Here is a list of 7 brands that are killing it on Instagram.

Lego

Instagram has given brands like Lego the opportunity to express their creativity on a grander scale. They have amassed 4.2 million followers since joining Instagram by not only catering to children, but to adults as well.

If you take a scroll through their feed, you’ll see that they have a sophisticated means of creating eye catching pieces of art that highlight pop culture.

Since the company’s inception in 1932, Lego has proven that they can adapt with the times. They have embraced technology and understand the impact that social media, specifically Instagram, has on their brand.

Onnit

Onnit was started by fitness junkie and experimentalist Marcus Aubrey back in 2010. Onnit specializes in optimal human performance and has become one of the fastest growing companies in the world.

Part of their success is due to their use of Instagram. Onnit has over 538K followers and their feed is filled with celebrities like Gary Vaynerchuk and Joe Rogan, just to name a couple.

Aubrey and his staff cater to their audience by using high quality photos and videos that are informative as well as action packed.

Sephora

It probably comes as no surprise that the biggest beauty chain in the world is very active on Instagram. Sephora has a whopping 17.7 million Instagram followers and they post quite often with well over 5K posts.

Sephora was founded in 1969 and over the years has continued to grow and adapt with the times. They have online and global stores that carry over 300 beauty labels.

Sephora uses Instagram to drive sales to their customers worldwide. Their feed is colorful and fun, which caters perfectly to their target market.

Lululemon

Lululemon Athletica was started by Canadian billionaire businessman Chip Wilson in 1998. He is said to be the creator of the athleisure trend.

Lululemon is a yoga-inspired athletic apparel company for women and men. Their products range from performance tops and bottoms to yoga accessories.

Their Instagram has an impressive 2.9 million followers and is one of their main forces for driving sales.

If you look at their feed, you’ll notice that they to stick to a cooler/calming color scheme. This is ideal for an audience filled with fitness and yoga enthusiast.

Birchbox

Birchbox is an online monthly subscription service that was started by two Harvard School Business students in 2010, Katia Beauchamp and Hayley Barna. Their subscribers get a box of four to five selected samples of makeup or beauty related products which may include skincare items, perfumes, organic-based products, etc.

Birchbox just tipped 600K followers on Instagram and that number is sure to rise. Their business model allows them to develop numerous partnerships and collaborations with other companies in the beauty industry.

Take a look at their feed and you’ll notice how Birchbox uses a fun and energetic approach on Instagram while still being detailed and informative.

Madewell

Instagram is the perfect platform for a company like Madewell to showcase their clothes. Madewell’s ideal client perfectly matches Instagram’s largest demographic, women between the ages of 18-29.

The jeans company was started back in 2006 under their parent company J. Crew.

They have grown in popularity over the years and even outperformed J. Crew in many ways. Madewell uses Instagram to show their 1 million + followers that they have more than just jeans.

Madewell is taking full advantage of the Instagram’s selling features. Take a look at their feed and you’ll see that many of their posts will have multiple items tagged with shopping icons attached.

WeWork

Business owners are constantly looking for alternative ways to save money and co-working spaces have been ideal for cheaper office solutions. One of the leaders in the co-working space industry is WeWork.

WeWork was started in 2010 and they have over 400,0000 members spanning across 400 locations in 99 cities across world.

Much of their success can be attributed to their Instagram. There is no better marketing than a happy customer vouching for your product or service. Much of WeWork’s content is user-generated which promotes engagement.

WeWork currently has over 500K followers on Instagram and their feed gives viewers an inside look at the diversity and creativity of their offices across the globe.

Conclusion

With 1 billion active monthly users, it would be impossible to highlight every brand that is killing it on Instagram. So, we’d like to hear from you. Leave a comment below and let us know the first brand that comes to your mind when you think about who’s killing it on Instagram.