Email marketing today is not really a negotiable when it comes to building a sustainable brand. It’s not everything, but it does play a huge role in building a loyal customer base. It should definitely be a part of your marketing mix. What better way to get immediate access to your audience than delivering them amazing goodies straight to their inbox?

MailChimp is one of the more popular email marketing tool providers. To be completely honest, I’m quite partial because it’s headquartered in Atlanta, GA. MailChimp is very user-friendly and allows you to easily integrate with WordPress, Shopify, Woocommerce, and over 300 other apps.

It is not the most advanced email marketing tool, but it’s great for beginners.

Some of the benefits of using MailChimp include:

• Marketing Automation
• Abandoned Cart
• Product Recommendations
• Order Notifications
• Welcome Emails
• Easy to Use Email Templates
• Date Based Automations

MailChimp sends 6 billion emails a week, so they’re not exactly new to email marketing. One of the other benefits of this tool is that there is a free plan for 2,000 subscribers. The only investment required is time so why not give it a try.

Conclusion

Are you currently implementing email marketing in your business? If not, you’re missing out on expanding your brand, increasing your revenue and building a loyal fan base. UpSpark Creative would love to speak with you about your next email marketing campaign. If you’re new to email marketing, allow our team to help you navigate through this amazing method that will strengthen connections and build brand loyalty. Contact us today for a free consultation.