How Important is Good Website Content?

How Important is Good Website Content?

Good website content is the single most important aspect of any business website. With everyone trying to find ways to cut cost and still be competitive, the internet is the best way to gain recognition. Long gone are the days of really expensive marketing budgets...
Rebranding Checklist

Rebranding Checklist

In our last blog post, we defined rebranding and talked about ideal situations where rebranding could solve business problems. If you didn’t read Rebranding Your Business, I recommending starting there first. The Rebranding Checklist is an easy to follow guide...
Rebranding Your Small Business

Rebranding Your Small Business

What’s really in a brand? Is it your logo, your company colors, the name of your business? The answer is yes, but it’s also much more. A brand is like many relationships, it’s complicated, lol. Your brand is the interactions with your customers,...
MailChimp Email Marketing for Small Business

MailChimp Email Marketing for Small Business

Email marketing today is not really a negotiable when it comes to building a sustainable brand. It’s not everything, but it does play a huge role in building a loyal customer base. It should definitely be a part of your marketing mix. What better way to get immediate...

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