Good website content is the single most important aspect of any business website. With everyone trying to find ways to cut cost and still be competitive, the internet is the best way to gain recognition. Long gone are the days of really expensive marketing budgets that gave companies the freedom to use trial and error to bring in new clients. Today companies are not getting as many opportunities; so they have to make sure that they are putting their best foot forward and making really good first impressions.

The best way to make a really good first impression is to have a website with a strong focus on the content. The worst thing that a company can do is get the attention of a potential client and lose them because of a subpar website. Your website content should speak to the potential client and answer any questions that they may have. It should also be a direct reflection of your company and convey your message, principals, and what the reader can expect from using your product and services. Here are three key points to remember.

Address your ideal target clients

Studies have shown that the average adult’s attention span is 8 seconds. What this means to a business owner with a website is that you have got to do something to pique the interest of your target audience. This can initially be done with the presentation of your website but in order to hold them or prompt them to take action, you need valuable information.

Tell what makes you different

Explain why your product or services are better than the competitor.  This is the perfect time to toot your own horn. Proudly display your testimonials and ways in which you have been able to help past customers or clients. A great way to do this is with case studies.

Define what problems your product or service solves

Everyone wants to know how they can make their lives easier, so your website content should explain how your company will put them at ease.

When visitors read your content, it should speak loudly to them. They should feel as though your product or service was created especially for them. People want answers or solutions and if you are not giving that, they will move on to a company that can.

Since the internet has completely changed the way that companies do business, just leaving your content idle is one of the worst mistakes that you could make.  Website content should always be updated or changed as your company changes.  Keeping your site relevant is one of the ways companies keep their Google rankings up and stay at the top of other search engines.  So don’t get left behind, get that website updated and make sure that you focus on delivering quality content and not just a pretty picture.